‘Artgadgets' stands for a store concept that continuouslyresponds to the needs of today's consumers that are increasingly interested inart. The retail space transforms depending on the ever-changing array of artobjects. The windows of the shop are of transparent red glass and act as a red filter. Once inside, the red filter works alienating: shoppers passing by are excluded from the view. There is a striking red grandstand, which one can sit to watch art or read a magazine. The ceiling is made of slatted floors, on which a fluorescent system is mounted.